The 4 Things You Need In Addition to Your Vision


The 4 Things You Need In Addition to Your Vision

To successfully sell a product or service, your potential customers must be able to visualise the outcome. They have to see what it looks like for their problem to be solved, otherwise they won’t believe it can be. 

But that’s only one of the hurdles to your goal of a conversion. Simply picturing the outcome isn’t enough. They also need to feel an emotional connection, know how you’re going to solve their problem, believe they can achieve the solution, trust you’re the right person for the job, etc! Vision is just one piece of the puzzle.

Many people say they have a vision for their business. But a vision isn’t tangible, and as such isn’t worth anything….yet. The only way to create value from a vision is to turn it into reality, and this is done through execution. This is a crucial challenge in business today. 

Vision is like motivation. Motivation is a key part of a journey, but on its own it’s not enough. You can’t rely on motivation, because it’s not a constant. Have you ever heard someone say ‘I need motivation’? Well, what theyactually need is an execution plan. Because, to succeed, the action needs to happen regardless of motivation. It’s great to have, but it’s not enough.

The number of undelivered visions far outweighs the dreams delivered. Why? Because the skills required to create the vision are different from the skills required to execute and turn it into reality. 

What are the necessary activities, steps and tasks that must be executed that will drive you closer to something you can touch and feel? The only way to turn your vision into reality is by actively taking steps that move you forward. That takes determination and persistence, especially in the early days when the mountain is biggest.

So, what are 4 things you need to make your vision a reality?

1) Plan your A to B

I come across many business owners who operate a strategy on the go. They roll the dice and hope to win. Many are looking for a quick fix or easy route, and are not prepared to do the hardest work that gives them the best chances of success – mastering the basics! 

The basics aren’t exciting or quick. They’re about going deeper with simpler actions, consistently over a long period. They’re about understanding what is required for you to grow. Driving your business forward every day will quickly produce tangible results. 

Take goal setting as an example. Most people roll their eyes at the thought of writing monthly, quarterly and yearly goals for their business. Probably because they see it as an arbitrary task that won’t move the needle. And on their own, sure, they won’t.

It’s how you use them to your advantage that makes taking large strides towards your vision easier. Once you break your goals down and work out exactly what work you need to do to achieve them, you suddenly have a clear plan to follow. No more stabbing in the dark.

2) Instill a culture

One of the top challenges trades and construction business owners face is constantly monitoring their team. This is a huge obstacle for many businesses, because no matter how hard they try, they can’t seem to fix it.

So what do you do? First of all, you need to think about your business culture and values. Then, you need to get the right people in the right roles, that also fit your ethos. This means making some tough, but necessary, decisions.

You have to constantly ask yourself, how am I investing in the culture of this organisation to make us more productive? You need to create that underlying ethos of we can and we will. Once everyone is working as a well-oiled machine, your vision is much more likely to become a reality.

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3) Don’t forget about the long-term

You didn’t go into business thinking it would be temporary, so don’t make the mistake of only living in the here and now. Thinking about where the business will be in two, five or even 10 years also improves the next six months. 

Remember, the work you’re putting in is not just for today – it guides and impacts the future of your business. Planning towards and working with the long-term in mind is about making your efforts the DNA of the business and cementing a culture.

At some point, you’ll also be thinking about stepping away from the business and passing the baton. When this happens, your vision turns into a legacy. Good businesses continue to thrive and grow after the founders or leaders have left.

So what legacy are you leaving from your productive work in this business or organisation? If what you have built collapses two months after you leave, you can hardly look back and say you have been productive. Many business leaders are still too focused on the day to day. But legacies aren’t built on whim and spontaneity. 

Ask yourself, have you created a structure for somebody else to pick up where you left off and produce bigger and better results in the future? What culture and systems have you developed? It might not seem important now, but this is what helps a business stand the test of time.

 “Time is the scarcest resource and unless it is managed nothing else can be managed.” —Peter Drucker

4) Accept that there is no finish line

Your vision is never complete and never finished. It’s a moving target. Your vision will actually never become reality, because any time you get close to achieving it, your vision will evolve and grow. 

It therefore remains forever unattainable, always giving you something to strive for. And that’s a good thing!

The minute you feel your vision has been achieved, you and your business will start to move backwards, because you will have nothing to push you to bigger and better things. 

Your business is either moving forward or dying. There is no in-between. This is another reason why you should plan for the short, mid, and long-term. If you’re only working in the here and now, you will never catch up, because the finish line is not fixed in place.

And there you have the 4 things that you need in addition to your vision. What are you doing to bring your vision to life?

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