Have you ever seen this sign at a restaurant: "If you enjoyed your meal then please tell your friends, but if you didn't then please tell us"?
Anyone who has ever run a small business can tell stories about the immeasurable value of word-of-mouth referrals by happy customers - some would even argue it is the most powerful form of advertising when someone is singing the praises of your company or product.
Likewise, talk about a bad experience is news that travels far and wide - that's why business owners and their staff should strive to make sure customers are always happy so they will refer your product or service to family and friends.
Stefan Kazakis from the Business Benchmark Group explains how to build a referral-based business.
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