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Stefan Kazakis on 28 December 2019

#71: Exceeding Customer Expectations Can MAKE or BREAK Your Business

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There’s no point exceeding your customer’s expectations if it’s sending you broke.

Before you think about more things you can do for your customer, first and foremost, you should focus on delivering exactly what you promised. Fulfil everything you said you would do.

It’s surprising how many business owners lose sight of this. This is by far the most important aspect of the relationship.

If you then want to offer even more than what you promised, you need to understand what impact this has on your business and deliver it in a strategic and systematic way, otherwise it could be costing you more than you think.


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We offer a free 2 hour workshop with our senior business strategists who will work with you to determine what's working in your business, and what areas you could improve in  your business. There's no obligation whatsoever, and regardless of whether you begin working with us, you will have a plan to implement new strategies in your business to help you get money off the table and into your pocket. 

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