Why do we hear the term 'back to basics' so frequently? Because it works! Regardless of what you are doing, going 'back to basics' is something everyone understands. Being "brilliant at the basics" is where diamonds are found!
In this week’s episode, Stefan Kazakis delivers a key lesson in how to develop a competitive advantage in your business. First and foremost, it is about attitude.
To be able to create a competitive advantage is not about having the cheapest price, or working harder. It’s about being effective and efficient. That’s where the money is.
It’s about having the right business education and understanding to focus on the right things in your business to build better leverage. Stefan explains the three diamonds needed to create leverage - OPT, OPM and OPN. Other people’s time, other people’s money and other people’s networks.
All this and more in this week’s podcast.
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Stefan Kazakis on 29 May 2018
Brendan Dover from The Drain Man shares the story of his business, its enormous growth since 2007, and gives us tremendous insight in the decisions he's made on his business journey. ...Read more
Stefan Kazakis on 20 November 2018
Joseph Lattouf, Co-Founder of Hairhouse Warehouse with his brother Tony, shares the incredible story of his life in business. From humble beginnings of buying a single “run-down” hair salon in D ...Read more