Listen to Episode 47:
Podcast Available on iTunes, Stitcher, PodBean, iHeartRadio, TuneIn Radio
When it comes to building your competitive advantage, it all comes back to the concept of "Hero or Guide".
This means that when you make the customers the hero of the story - by understanding their wants, needs and motivations and focusing on how to better serve them - this will inevitably mean that you will be able to innovate and serve your customers better than your competitors.
Stefan explores this idea, and gives advice to business owners looking to build a business that is innovative and stands out from the competition.
Need a business coach?
Subscribe to our podcast:
Visit our Website:
Have a question for us to address in an upcoming episode?
Submit your questions via email or get in touch with us on social media!
Find and Subscribe to our podcast:
Now available on iTunes, Stitcher, PodBean, iHeartRadio, TuneIn Radio
Stefan Kazakis on 29 May 2018
Brendan Dover from The Drain Man shares the story of his business, its enormous growth since 2007, and gives us tremendous insight in the decisions he's made on his business journey. ...Read more
Stefan Kazakis on 20 November 2018
Joseph Lattouf, Co-Founder of Hairhouse Warehouse with his brother Tony, shares the incredible story of his life in business. From humble beginnings of buying a single “run-down” hair salon in D ...Read more