It’s obvious that people will do business with people they like, and most importantly, trust.
So it’s integral that the fusion of traditional and digital is all about having the ability to build high-tech systems that supports high-touch, which is all about being personable and building trust.
As business owners, we are bridge builders, taking target clients from a point of a problem, frustration and challenge to a place of solutions, problems being solved and freedom.
The bricks with which you build your bridge are all inspired by “re” words: Relationships, results, reputation, reengagement, reactivation, reliability, retention, referrals.
There are three vital principles in creating a high-tech system.
1. It must be scalable.
2. It must be growing and relevant
3. Most importantly, it must have saleability today.
All this and more is discussed in this week’s podcast.
Stefan Kazakis on 29 May 2018
Brendan Dover from The Drain Man shares the story of his business, its enormous growth since 2007, and gives us tremendous insight in the decisions he's made on his business journey. ...Read more
Stefan Kazakis on 20 November 2018
Joseph Lattouf, Co-Founder of Hairhouse Warehouse with his brother Tony, shares the incredible story of his life in business. From humble beginnings of buying a single “run-down” hair salon in D ...Read more