Listen to Episode 37:>
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Identifying and serving your ideal target market is vital to the long term success of your business. You need to shape your business from the foundations up, and focus on how you can best serve your ideal customer.
If you try to be everything to everyone, you are actually going to be no good to anybody. From a strategic point of view, your desired target market directs the cut of your business.
Stefan gives an example of when he was brought into his parent's struggling textile and manufacturing business - and how important important identifying and serving their ideal customer was in turning around the business.
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