#32: Hairhouse Warehouse Co-Founder Joseph Lattouf

Listen to Episode 32:

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Joseph Lattouf, Co-Founder of Hairhouse Warehouse with his brother Tony, shares the incredible story of his life in business.

From humble beginnings of buying a single “run-down” hair salon in Doncaster, Victoria in 1987, to eventually becoming Australia’s number one hair and beauty franchise with over 150 stores, he gives us his insight into the highs and lows of his journey, and  what it took to achieve this astonishing success. 

In a very brief summary: Persistence, hard work, passion and always striving to be better each and every day.

He calls his formula “Opening Day Attitude” – having the same drive to succeed every day that they had when they launched their business for the very first day.

 

Timestamps:

 

7:25 – Opening their first salon in 1987 – “Lattouf International”

10:05 – Starting Hairhouse Warehouse in 1992

14:05 – Ten years in business, running the business by the hour

15:36 – First setting up the franchise

17:26 – Opening an “upmarket” store and how that challenges their value proposition

18:12 – When is it time to reinvent? How to stay #1?

19:48 – Learning how to better engage with customers

20:40 – Reinventing and overhauling the store – Re-evaluating the entire business model

23:00 – Creating and utilizing their customer database

25:30 – Creating private label product ranges

27:28 – Creating effective advertising

 

28:00 – Being driven to succeed for their franchisees

29:30 – The challenges of being a family business

32:10 – Finding work/life balance

32:30 – Succession planning

33:30 – Mergers and acquisitions

34:25 – Creating a legacy

34:50 – Giving back to the community

35:30 – Creating a winning culture

36:35 – Current challenges and looking to the future

38:00 – Stefan wrapping up

38:50 – Q&A

39:22 – Not straying too far from their core identity & hanging on to the reigns of the business

  

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Links to upcoming events:

M500 Business Networking Event

Business Breakthrough Workshop

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