Listen to Episode 17:
How do you build the most successful business model in the world?
Generating repeat customers and getting referrals is the most effective and affordable way to build your business.
It costs far less to keep an existing customer, and to get referrals from those customers, compared to any other marketing technique.
Repeat and referral customers also require less work to convert to a sale because they already have some familiarity with you, and reason to trust you.
Stefan shares a three-part formula to business success for any business, and the three aspects of creating your selling propositions to have a ‘difference’ factor that keeps you ahead, or in the minority, of your industry.
Stefan also shares how important it is to leverage other people’s networks in order to grow your own business – and getting your tribe to do your selling for you.
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Stefan Kazakis on 23 August 2017
Stefan Kazakis is the founding Principal of Business Benchmark Group and has spent more than two decades at the forefront of business including 25 years as an owner across multiple industries. He has ...Read more
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