Call us on 03 9001 0878

Stefan Kazakis on 24 July 2018

Listen to Episode 15:

Watch this episode on YouTube

Now available on iTunes, StitcherPodBean, iHeartRadio, TuneIn Radio

itunes stitcher podbean iHeart Radio Tune In

Stefan explores the topic of business diversification. Many business owners look to diversify their business far too early, putting more and more balls in the air before really mastering one yet.

It’s important to build upon your business’s core strengths – don’t diversify your business into new areas where you spread yourself too thin and become mediocre. Instead, focus on your strengths, leverage your assets and deliver more value to your customers.

Be consistent in your excellence, build upon your repeat business and referral business, and focus on value innovation for your target market – especially in the first phases of business. Only diversify into other markets, or other segments once your core business is solid.

In other words, you need to go deep – that’s where the diamonds are found.

Find and SUBSCRIBE to our podcast:

itunes stitcher podbean iHeart Radio Tune In


Do you have a question for Stefan to answer in an upcoming episode?

Submit your questions via email or get in touch with us on social media!


Must Read

Stefan Kazakis on 29 May 2018

#7: Lessons in Business From The Drain Man (Brendan Dover)

Brendan Dover from The Drain Man shares the story of his business, its enormous growth since 2007, and gives us tremendous insight in the decisions he's made on his business journey. ...

Read more

Stefan Kazakis on 20 November 2018

#32: Hairhouse Warehouse Co-Founder Joseph Lattouf

Joseph Lattouf, Co-Founder of Hairhouse Warehouse with his brother Tony, shares the incredible story of his life in business. From humble beginnings of buying a single “run-down” hair salon in D ...

Read more