Meet Simon and Kylie, owners of Powercom Electrical. Since becoming clients of Business Benchmark Group just over 2 years ago, their monthly revenue has increased threefold, taking the business from the kitchen table to a factory with a team of 11 people in that short time.
Key to their success was to focus on clarifying who exactly their ideal target market is, modifying their marketing messages and efforts to attract this ideal market, and focusing on serving ‘A grade’ clients.
Wanting to grow the business in a controlled manner
Need to spend time off the tools and work on the business
Want to work with ideal clients, rather than taking on work with clients who are not ideal
Over 300% growth over a two-year period
From working across the kitchen table, to working out of a factory with a team of 11 in just two years
Built a sales process that consistently delivers 1 new A-Grade client per month
Now in a rhythm of controlled growth, consistently winning new clients through their reputation and tribal selling
Working only with A-Grade clients, built upon alliances with other A-Grade businesses
Now beginning to hire project managers to take load off Simon
How business coaching helped...
"I was an excellent tradesman - but that's all I knew. I didn't know management, I didn't know what to look for when hiring..."
"What I've learnt is how to back myself, how to back my product... how to logically deal with situations rather than emotionally. It's given me the clarity about what I'm doing, how I'm doing it, how I deal with my team, how I schedule work, how I structure my quoting system... it's everything you've helped with."