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Stefan Kazakis on 18 April 2020

Work Every Day As If It's Day One

You may have heard me use the term “Day One” a lot lately, you may have seen the term on our socials, in our emails or in our webinars. It is a term we use commonly at Business Benchmark Group and it is a concept I want all of you to integrate into your thoughts and actions every day.

What is “Day One” and why is it a term I use daily? I want you to stop and remember for one moment: What was day one like for you when you first started your business?

What were the feelings you had when you first opened your doors?

How nervous were you?

How anxious were you?

How excited were you?

How hard did you work because you knew it was your day one?

On Day One, I bet you were willing to do “whatever it takes” – long hours, countless phone calls, every day of the week. You would do everything humanly possible to get your dream off the ground – right? 

You worked endlessly, fuelled by passion and enthusiasm.

Jeff Bezos, the founder of Amazon, says that at Amazon, every employee, every day, must work as if it is day one.

Bezos believes that if you do this, you will:

  • be obsessed with the customer
  • focus on results over process
  • make high quality decisions quickly
  • embrace external trends quickly

During the current crisis, if you have the mindset that every day is DAY ONE of your business, you will survive. You will look for new opportunities, you will have a proactive sales process. You will pivot and adapt your business quickly.

Do whatever it takes to keep your doors open! Now is the time to innovate, create and adapt.

 My Post 29

What do I mean by becoming obsessed with the customer?

Do you remember how you treated your customers on day one?

That enthusiasm, that passion, that NEED to do everything you possibly could to make the customer experience of the highest standard.

I get it, it’s easy in business to rely on well-oiled processes and procedures. You have built effective systems that do the job. It isn’t broken, so why fix it?

But in the current market, we need to serve our customers needs better than ever. Show your customers how much you value them.

Remember how eager you were to serve your very first customer. Treat every customer the same.

Why focus on results over processes?

Sometimes businesses get so lost in their processes they lose sight of the ultimate outcome.

Striving for perfection is admirable.  Achieving it is impossible.  So instead of putting all your efforts into designing the perfect process, focus on getting results first and foremost.

If you are not striving every day to either keep a customer or get a new customer, then you need to ask yourself "am I doing the things I really should be doing”?

Making high quality decisions quickly

High quality decisions can be made at any point, but the speed and velocity of the decision can vary. On day one, how quickly did you make a decision?

How quickly were you able to make a decision in the spur of the moment, and focus on delivering a good outcome no matter what?  

Speed matters in business, especially right now. Don’t over-analyse decisions to the point where you can’t actually make a decision to take action. Be proactive. Stop procrastinating!

Embracing external trends quickly

When you were the new kid on the block, you were paying attention to what your competition and others around you were doing. You were analysing worked well, and what you could do better.

You were embracing external trends quickly.

You weren’t stuck in your ways, everything was brand new and you were open to new ideas.

You were adapting your business quickly with what the market demanded.

Right now, you don’t want to be caught up doing what you’ve always done.

Because what you have always done probably may not cut it right now. You might be missing out on opportunities that your competition is taking advantage of. The world may look a little different once this is all over, so your business needs to be ready.

Be proactive, stay ahead of the curve.

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Starting today – and every single day forward - work as if its day one.

Work with passion. Work with enthusiasm. Work with drive.

On day one, you started with nothing but an idea and the drive to make it work. You believed in yourself.

Now, you have people who believe in you. You’re leading a team who believe in your idea and want to succeed just as much as you do. You have a client base who need you.

It’s day one, just get on with it!

Power to you!  
Stefan Kazakis 

CEO, Business Benchmark Group

Looking for a business coach? Find out more about the Board of Directors 12 Business Coaching Program.

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