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Stefan Kazakis on 8 August 2020

How to stay focused throughout stage 4 lockdown

Things are starting to take a toll on us all…

And given last week we spoke about mindset & team, I thought we could continue to focus on mindset throughout the month of August to give you all that boost and advice you need.

Whether you live in Melbourne with news of Stage 4 lockdowns, or anywhere else around Australia or the globe, the pandemic continues to affect us all.

It’s important during this time to know that it’s okay to not be okay. It’s also important to remember that there are many things within your control that you can do to remain positive during these tough times.

It’s also important to remind ourselves that as leaders of our businesses, we have many people looking to us for guidance and optimism.

Perspective is a beautiful thing and when you seek opportunity, opportunity turns up. This is one of the most important pieces of advice I can give you right now – if you don’t believe you can survive this, you won’t. If you believe you can, and do everything in your power to ensure your business will survive, you will.

We need to be on the front foot, and it is imperative that we have a cool head. Our teams are relying on us to be a consistent, calm, and stable factor in their life. This situation is unprecedented for everybody right now, so let’s focus on keeping the morale high, and keeping connected with each other.

With the news of more restrictions in Melbourne this week, the anxiety in the air has been taken to the next level.  But, like I said to you all in March – it is critical that we focus on the things we can control right now, rather than the things we can’t.

What is your focus right now?

What are you doing every single day to stay committed to a plan, and to remain focused on your goals?

Whilst there are some limitations to our movements at the moment, it is not the time to throw our hands in the air and say, ‘It’s all too hard.’ If your normal operations have had to be placed on pause right now… what are you doing to make use of this time?

Let me tell you now – you will never get this opportunity or time to work on your business again – make the most of it!

Training, education & knowledge should be your focus right now.

What is in your plan that you can execute right now? How can you take your employees skills to the next level? What can you do to work on your business so when it comes time to re-open, its ready to come back stronger than ever?

The good news is the last 3 months have prepared us for the next 6 weeks.

Over the next 6 weeks (and more importantly, right now) your focus must remain on the following 5 things:

1. Keep a cool head

The moment you begin to panic, is the moment more trouble will arise, because the moment you begin to panic you will think with emotion instead of logic and will likely make poor decisions. Remain in control and focused, and make logical decisions.

2. WIP Analysis

Understand exactly how much work you have in progress, and how you plan to deliver that. What did you have planned in terms of scheduling, and what changes do you need to make right now to adjust your schedule?

Once you have a clear plan with regards to your Work in Progress, you know exactly what you need to do.

3. Communicate with every customer in the next 24 hours

You must ensure that every customer who you had booked in, will continue to work with you when restrictions allow. Be proactive and get in touch with every one of your customers. Ensure you are compassionate, honest, upfront and clear in your communication.

4. Work out what is invoiceable for August

This comes back to your 26-week rolling cashflow. What is invoiceable for August? What can you do to be on top of your cashflow? You must predict this and know exactly when and where your money is coming from, and where your outgoings are.

5. Job Keeper Payment Scheme

Ensure you are aware of the stimulus’ and government support available for you – it will be a lifeline if your business has been adversely affected. There have been recent changes to this scheme, so make sure you have the most up to date information.

Finally, and most importantly, have honest, truthful, and forthright conversations with your team. They are likely to be struggling, or at the very least uncertain as we all are. The more you can be open and honest with them, the more secure they will feel.

On a final note – if you need help, please reach out. Make use of our resource centre, our podcast, our blog library, and our messages coming through on social.

We know it’s a tough time for business owners, we hear you, we see you and we are here for you.

Power to you!  

Stefan Kazakis 

CEO, Business Benchmark Group


Looking for a business coach? Find out more about the Board of Directors 12 Business Coaching Program.

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