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Stefan Kazakis on 14 January 2020

Getting back into the swing of things after the holidays can be tough, but with everyone rested and recharged, now is the time to set the direction for your business for the entire year.

Setting Goals For 2020

What’s your plan of attack for 2020? Have you put goals in place with a plan to track your results?

Have you planned out your year to make the most of every day? Do you know where you will be when 2021 arrives?

There's no better time to set clear goals for the year than right at the start of it.

Goals provide direction and motivation. They give your team a clear vision of what needs to be achieved, and provide a benchmark for determining whether you’re actually making progress.

Set goals to keep you and your team accountable

Creating SMART goals

Creating SMART goals makes your vision become a lot more achievable. We use the SMART acronym to create goals that areSpecific, Measurable, Achievable, Relevant and Time-bound.`


Specific Goals

Why? If you’re not specific with your goals, you won’t know what actions to take to achieve them.

A specific goal means knowing exactly what needs to be achieved, by when, who is responsible for it and what steps you will take to achieve it.

It is okay to have a big goal, a big vision, but you should break this down into specific smaller goals that are much more realistic to achieve.

Measurable Goals

Why? By putting a number in your goal, it becomes easier to track your progress.

Remember, what gets measured, gets managed. If you can't measure it, you can't really know if you've achieved it.

For example, you could have the goal to grow your following on your social media accounts.

By how much?

If you only grew by 1 follower would you be happy? Maybe, but that probably isn’t your goal. Put a number on it so it's clear if you achieve it or not.

Achievable Goals

Why? Having goals that are achievable allows you to build your confidence and actually see growth and celebrate wins.

Setting goals we never achieve can be seriously damaging to our confidence.

If we set goals we cannot possibly achieve, then what is the point of setting goals in the first place?

Set achievable goals, and then achieve them. Then move onto the next goal, aiming a little higher. You will continuously make progress and improve.


Why? There is no point in achieving goals that won’t make the difference you want, or any difference at all in terms of business growth. Having relevant goals allows you to get to where you want to go. Before you set a goal, think to yourself, what benefits will you have by achieving this goal?

So, how do you define if this is relevant? Think about where you want your business to sit in 12 months, Is it more cashflow? Is it a bigger team? Is it to be global? Then from that you need to think, is your goal relevant in achieving this overarching dream of 2020? If you answered yes, then there is your answer.


Why? Keeping your goals time-based allows you to keep yourself accountable and your goals become more attainable. Your goals require a deadline so that you can track your progress, you can know exactly when and IF your goals have been achieved. If the goal is infinite it’s probably not going to be accomplished because there is no deadline. Keeping your goals time-based also assists in keeping you and your team on the same page and the same timeline.

So, once you have your goals, what do you do?

  • Write your goals down! You don’t want to get to the end of 2020 and not remember what your goals were at the start of the year, writing them down allows you to reflect and remember.
  • Making sure the whole team knows (if necessary) Some goals you set may be specific to just yourself, or just you and your business partner, however if they are goals for your business, make sure you tell your whole team. It will assure everyone is accountable for each other and make the goal seem a lot more achievable.
  • Check ins. Whether it be check ins with yourself, with your business coach , with your team or with your business partner, check ins help you stay accountable and on track throughout the process.

What Else Can You Do To Achieve Your Goals?

If you are struggling to achieve your goals, it may be because you don’t have anyone alongside you to keep you accountable, such as a business partner, or an outside influence such as a business coach . Having someone alongside you who helps you form your goals, someone who helps you work out the steps to achieve these goals, someone who holds you accountable for your goals, and finally, someone to celebrate with you when you achieve those goals.

Looking for a business coach? Find out more about the Board of Directors 12 Business Coaching Program.


Stefan Kazakis 
CEO, Business Benchmark Group

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