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Stefan Kazakis on 15 February 2020

How to create a killer elevator pitch.

“So, what do you do?”  You've been asked this question thousands of times. But how often have you made such an impact with your answer, that it led to new business opportunities?

It can be done. Today, I want to show you how to make a strong first impression with potential clients and customers, so you're able to take advantage of every opportunity that comes your way. 

What’s an elevator pitch and why do you need one? 

An elevator pitch is basically a 30-60 second description of what you do, who you do it for and why someone should work with you!

So, why is it relevant to an elevator?

Well, I want you to picture this… you’re a business owner who just happens to hop into an elevator and you see the Managing Director of a business you’d love to establish a relationship with. A deal with them could mean multiple millions of dollars in new business.

And just as the doors close, they just happen to ask you… “so, what do you do?”.

You have 30 seconds to make an impression.

At this moment, what do you do?

You could make something up on the spot. You could give the same, old rehearsed response that they forget about in 2 minutes.

Or, if you're prepared, you can make this moment count. You’ve been waiting for this exact moment and you're prepared to deliver your killer elevator pitch that makes a real impact


So, how do you write an elevator pitch?

You have just 30 seconds to make an impact. Here's what you should include in your elevator pitch.

1. Introduce yourself with a smile

2. Explain what you do, and who you do it for

3. Explain the #1 big outcome you deliver for your clients - (and include an example if relevant)

3. Explain your interest in working with the listener

4. Call to action

To get started, I want you to write down what is it that you do – and the number one big outcome you deliver for your clients. Write it in several ways and choose the one that stands out the most.

Write down any variation that comes to mind, and choose the best versions and practice them. Test what works, what doesn't and write down any new ideas you have. Ask for feedback! 

Next, you’ll need to explain why your listener should work with you. 

You need to state clearly what difference you will make to the person and what they will they gain from working with you.

And you must finish with a call to action. Don’t leave it open, because if you don't take action now, this opportunity will pass you by.

Take your time, make it conversational and express confidence.

Elevator rides aren’t meant to be lengthy, and nor should your elevator pitch. They are designed to get you from A to B quickly, so make sure your elevator pitch only states what is necessary!

Once you have created a few versions of your elevator pitch, it's time to put it into practice. Don't sit around waiting years and years for the perfect elevator situation to arise. 

Put it into practice whenever you can. Every time someone asks "what do you do", you should practice your elevator pitch. Practice, practice, practice. It's the only way you can develop this skill. 

A great way to do this is at a speed networking event.What better way to practice than with real business owners, every two minutes, as you meet thirty business owners in an hour and have limited time to make an impression.


Before I continue, I just want to direct you to two pieces of content you might enjoy another article from years ago on this very subject


Put it into practice at Speed Networking!

I know I know, ‘Speed Networking’ drives a certain anxiousness to you, doesn’t it? Even for the most extroverted business professional, it can still seem a little daunting.

A room full of completely new faces, all wanting to talk about themselves.

Whenever I bring up ‘Speed Networking’ people begin to worry, they worry about what they will say, who will be there and if they will impress anyone. But it doesn’t have to be scary.

So, before you say you hate speed networking, keep reading  and find out why speed networking can give a huge boost to your referral strategy! 


How does speed networking work?

Speed networking is designed to accelerate business contacts through facilitated introductions and conversations – at speed.

I’m sure you’ve all heard of the term speed dating, and whether you’ve been involved in one, seen it on tv or heard about it from a friend. Speed dating is a widely used and talked about topic and speed networking doesn’t differ so much from that.

Sure, it’s different in the fact that your networking for business rather than looking for love. However, the process is similar. And you want to make a great first impression.

For each rotation you have a set amount of time – usually around 60-90 seconds – to introduce yourself and learn more about the other person.

The perfect amount of time to practice your elevator pitch!

As a business owner, you know how difficult it can be to build your network. So, speed networking is a great concept to meet many people, in one hit, who are also there for the same reason as you.

If you happen to meet someone that isn’t the right connection, you quickly move onto the next person with no obligation to exchange business cards or schedule a future meeting.

The process is quick, to the point and is full of individuals who are actively looking to do business.

Which is the biggest benefit. You all know you are there for the same goal and to put it simply – you’re all there to network.  Speed Networking doesn’t sound so horrible now, does it?

 client informal chatting at m501

How to ensure you network effectively.

The best way to make speed networking work effectively for you is to be prepared.  Arrive with a goal in your head as to what you want to achieve.

Ask yourself these questions

  • Who do you really want to meet?
  • How do I want to position myself and my business?
  • What goal do I want to achieve by attending this event?
  • What common interests are you looking for?
  • Who would be a good connection to the audience you want to be in front of?
  • Who don’t you want to be introduced to?


If you have a clear idea in your head of who you want to meet and who you don’t want to meet, then it will be an easier process of weeding through the crowd.

DON’T FORGET TO BRING A PILE OF BUSINESS CARDS – you want to leave your mark!


So now to the why….

I think we’ve covered why speed networking should be a component of your referral strategy, but let’s just recap:

  • Speed networking is the quickest and easiest way to meet a room full of business owners who are all ears to meet other business owners! They are ready to do business. So you know your network will be expanding at the event
  • We are time-poor, there is always more work to do than hours in the day, so why would you say no to the opportunity to have networking at the tip of your fingertips without really have to search!
  • It’s at SPEED! Talk about time effective!

So now that I’ve swayed you to change your mind on speed networking - what are you waiting for?


 Stefan Kazakis 

CEO, Business Benchmark Group

Looking for a business coach? Find out more about the Board of Directors 12 Business Coaching Program.

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