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Stefan Kazakis on 1 December 2018

Having a clear and unambiguous purpose is vital if you want to be highly productive and successful in achieving your goals. This is true for all aspects of your personal life, your business and your team.

So how do you get everyone in your business performing to the best of their ability? How do you get them engaged and energized to drive your business forward to become a benchmark business?

You need to make certain that each member of your team has a very clear understanding of their own personal purpose. Help them understand how their own personal purpose is aligned with the purpose of your business.

This begins by communicating your own personal purpose about you and your life to your team. Let them know what is important to you and what motivates you, and how your key drivers are linked to your business goals.

Being a highly productive benchmark business requires each person in your team to have and understand their own personal purpose:

  • What drives your people? What are their key motivations?
  • What is the personal plan of the owner?
  • What is the personal plan of the people (team)?
  • What does the business need to deliver?

You must get people to do their own personal plan, and encourage them to show interest in their personal plan. This will allow you to understand what their key drivers are. What is it that motivates them to be at high energy? What makes them want to achieve?

There’s no expectation that your team will already have a clearly defined individual purpose. It’s your job as a leader to explore this.

  • What is their alignment to the business?
  • What is their motivation and their life plan?
  • How are you going to support them in achieving that?
  • What’s important to them in life?
  • What do they want to achieve in the next 5 to 10 years?
  • Where’s the magnet for this person?

The aim is not for you to judge their responses, but to use this information to guide them. If there’s no emotional driver there’s no pull.

If you understand their have-tos and they are followed by a want-to, you are all going to be more productive. If you know the want-tos of your team, then you can use that to guide them. This applies to everybody in your team – your wife, husband, partner, employees, your loved ones. This is where you get your emotional drivers from.

The emotional drivers have to be constantly at the forefront of how you manage your people. Your people also have to trust you to be honest with you, and trust that you are going to use the information for their benefit and that of the business.

What does the business have to do to keep you moving forward and keep them moving forward?

Power to you!



Could you use some guidance to run a more successful business? Contact Business Benchmark Group - we offer free workshops so you can "test drive" our coaching with no obligation whatsoever. 

Call 03 9001 0878 today, or get in touch through our website.  

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