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Stefan Kazakis on 6 April 2019

In these weekly messages, I often discuss how important it is to clearly identify your core business values, and how aligning your business with those values bring success.

But today, I want to discuss those other values which are even more important - your personal values.

Just like your business, your personal values need validation and certification. If you haven’t clearly articulated your personal values, how will you know if they are being achieved?

How will you get the most out of life if you don’t know what’s important to you?

It's vitally important that you understand your own personal hierarchy of values, as these are key to your own purpose and life journey.

The hierarchy of values is something I discuss with all my clients, and though I don't usually share my own personal value hierarchy publicly, I think it would be beneficial to share with you.

I know with clarity what my own values are and how they fit into my life, and this allows me to assess whether I am living according to what truly matters to me.

This hierarchy drives everything I do, every day. So, here it is:

1. Health

If I’m not looking after myself, nothing else happens and I can’t be who I need to be for my family.

If I can’t get out of bed in the morning, if I take three or four sick days every month, none of my goals will be achieved. This is why health is number 1 on the list, even ahead of family. I need to be healthy to be there and provide for my family.

2. Family

I have two boys and a wife who I am extremely devoted to. Being a father and a husband are the most important jobs I do. I see it as my responsibility to provide security for my family, which motivates me in my business.

3. Business

My business and the standard I set and lead and ultimately deliver is a continuous improvement journey. The more customer centric I remain via the invested work I do with my team for our clients ultimately delivers the ongoing reputation and success that I deserve.

My business and the prosperity that I gain from it means that I can spend valuable time with my family and experience everything life has to offer. I like to think of money as a river that flows. We all have the opportunity to walk up to the river and grab as much as we can, or we can create a way to go to the river with buckets. Many say money is the root of all evil, but in fairness it’s the love of money that influences evil. The money always comes.

Building a legacy is also about business. Of course, it’s vitally important to be authentic, credible and trustworthy, and live with integrity first. It’s no good getting to the top and having blood on your shoes in getting there.

Obstacles are okay and are part of the game, but you need to deal with problems with honesty and integrity. It’s important to resist burning bridges because you may need to cross them again in the future. 

4. Philanthropy

This doesn’t happen without the first three. That’s why it’s a hierarchy – the order matters. It might sound good to put philanthropy first, but if that’s my priority ahead of my business or money, I won’t have anything to be philanthropic with!

As money grows, philanthropy grows. It doesn’t have to be millions of dollars. I don’t want my name on an orphanage, I just want to help.

5. Gratitude

This is about going out of your way to say a genuine thanks to those who deserve it. It’s about going out of your way to surprise. I make it a point to say five genuine thank-yous every day. It is important to be grateful for what you have as there always someone in the world who has less than you.


If you haven't already written down your hierarchy of values, do this today! Right now!

As I mentioned, I teach this hierarchy to all my clients. If you have never thought about or articulated your own personal values hierarchy, I want you do take the time to do this today.

Create a list that represents your hierarchy of values. You can use mine as a guide or come up with entirely different ideas, but whatever you come up with, your values and the order have to be right for you.

I can teach you to make more money than you’ve ever had, but without this Values Hierarchy you have no rock to build on. Once you're able to clearly identify your own hierarchy of values, you will better understand what drives and motivates you. Your life will gain a greater sense of purpose, and you will be driven to achieve what you want to get out of life.

Power to you!

Stefan Kazakis

Founder, CEO - Business Benchmark Group


Could you use some guidance to run a more successful business? Contact Business Benchmark Group - we offer free workshops so you can "test drive" our coaching with no obligation whatsoever. 

Call 03 9001 0878 today or drop us an email. 


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