Boost Your Business Conversions with this Advice
As the CEO of Business Benchmark Group, at every Board of Directors 12 Melbourne Business coaching program one of the key questions that I ask all members of each program is:
How are you sustaining your business conversions?
Every business owner, big or small, wants more conversions. More incoming conversions will increase revenue, and provide more opportunities for team development. Not to mention piece of mind for the owner of the business!
If you’re struggling to make the same profit margins that were once possible in your business, here are 5 tested conversion booster techniques that will help your business.
Learn how to boost your conversions at Melbourne's intensive business advisor event, the Board of Directors 12.
Embrace the sales page
Create a landing page on your website that effectively showcases your business and customer benefits It must weed out the ‘window shoppers’ and convince your real prospects that your business is the right choice for them.
Focus on quality and content
Your website exists to promote your business and generate sales, while providing prospective customers with insight into the benefits of your business service or product. Make it easy to use and make sure it showcases the value of your business. It shouldn't just be ‘beautiful face'.
Simon says: "Keep it simple!"
Creativity is memorable, but it’s more effective for specific brands and sectors. When it comes to small business, it won’t always drive potential customers to purchase your product or service. Use what works!
Combine online lead generation with offline sales techniques
Not every online investment will close a sale. However, many online conversion investments can capture users information so that a sales team can follow up on their interest in the business.
Offer on your website a three field name, email and phone expression of interest form to give you leads. You will need to train your sales team to convert these leads by highlighting the value of your business offline.
No business is an island. Every business is influenced by the mainland.
Copying your competitors marketing isn’t going to do your business any favours, but you can learn from their successful and unsuccessful marketing efforts.
Remain aware of your competitors representation from analysing online keywords to regular offline marketing efforts. You can even sign up for their mailing lists! The key is to create increased conversions for your business by offering a unique value that your competitors are not offering.
Small Business... It's an endurance sport!
Remember conversions won’t happen overnight, but they will happen and if you’re smart about every conversion tool that you invest in to grow your business.
The challenge is to keep up the energy and intensity to action this advice. That's why small business mentoring and coaching is so critical. With so much to do, you may need a business advisor to guide you through the steps.
Our business coaching programs specialise in small business advice in Melbourne and Victoria. We help you keep that intensity!
Are you ready? Call me on 1300-673-792 and let's talk about your business.
Stefan Kazakis on 5 May 2018
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