You need to be clear about who will buy your product
And absolutely clear on why
There are six questions you must be able to answer about your target market; who, where, what, when, why and how. The answers to these questions will tell you the type of people you are aiming at but they won’t tell you how many of them there are.
Once you have the answers to these questions it’s time to further break down your target market into niches that will provide you with even more clarity about your customers. And now what? It’s time to do it again!
That’s right, your target market can be further broken down into niches that will help give you even more clarity about your customers and how you can curb their frustration.
Let’s break this down even further
Once you have answered the above questions with confidence and clarity, have a look at the market you have defined and see how you can break it down even further.
For example, my broader target market is business owners ranging from start-ups to $5 million businesses. Within this there are all sorts of niches that I can target separately, such as trades, professional services, manufacturing, retail, hospitality, entertainment and arts.
As a broad category they all fall into my target market, but have a think about each niche and the questions we posed above. By refining and identifying these niches I can improve my focus even further.