Business Coaches for Marketing
Marketing isn’t the same as advertising. But most small business owners don’t know the difference. That’s why they’re still running small businesses.
Our business coaches will help you see that marketing goes way beyond advertising dollars.
Our business marketing coaches will help you:
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- Think strategically
- Keep focused and be accountable
- Deal with challenges immediately
- Set practical goals
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- Develop a solid business plan
- Be more creative in your business
- Make better-informed decisions
- Embrace opportunity and growth
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Know your audience intimately
Marketing is about attracting your A-grade future customers.
So you need to know more than just where to reach them. You need to know who they are. What makes them tick. What they need. Because that’s what determines whether they become your customer or not.
That’s why our coaches go way beyond helping you target potential customers. They will help you understand how to talk them. What to say to educate them you’re right for them. And how to keep them coming back - time and time again.
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Measurable results
Marketing is a numbers game. It’s only by knowing those numbers that you’ll know whether you’re investing your marketing dollars - or just wasting them.
In truth, few small businesses know what types of marketing are leading to custom. That’s because most don’t know which numbers to look at - let alone how to measure them.
If that's you, our marketing industry mentors will help you change that. We’ll show you how to accurately measure the results of your marketing. And when we say results, we’re not talking about clicks to your website. Or even sales leads. We’re talking actual dollars you can spend.
With our help, you can focus your marketing efforts based on real return-on-investment. That means greater profits. More funds for growth. And less ground between you and your ultimate goals.
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Marketing never ends
You don’t want customers to buy from you just once. You want them to keep coming back.
So why would you stop marketing to them after they’ve become a customer?
Marketing is an ongoing circular process. And it should focus on all of your customers - not just potential new ones.
Because it’s six times more cost-effective to keep current customers loyal rather than to acquire new ones. And it’s even more cost-effective when they recommend you to friends.
That’s why our marketing industry advisors help you develop full, end-to-end marketing plans. One that combines digital, traditional and relational strategies. One that will harness the power of customer retention - boosting lifetime value to your business.
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Position yourself properly
What sets your business apart from your competition? How are you different? Better? And more valuable?
These are the questions your potential customers will ask. So you must always focus on providing them with clear answers.
Whatever makes you superior, our business growth mentors will help you find it. You'll use it to build deep connections with your current and future customers. It's how you'll turn them from customers into advocates - spreading your message for you.
3 Minute Business Health Check
In just 3 minutes you will see how key areas of your business compare with other businesses in Melbourne. Based on more than 20 years of data from our business coaching.
Which coaching program is ideal for me?
Answer the two questions below and we’ll recommend the right program for you.
Question 1
How many employees do you have?
Question 2
What is your current annual turnover?
Recommended business coaching programs will appear here
Case Study: Polyshine Finishing
Having purchased the business in 2008, Chris Galea soon realised that the company was growing too fast and it was impossible for him to manage on his own, but he firmly believed in the product, saw the exporting potential and so he pushed through.