Marketing
Marketing and advertising are not the same. But most small business owners don’t know the difference. That’s why they’re still running small businesses.
Our marketing industry advisors approach this to help you learn that marketing starts well before advertising dollars are spent – and continues long after.
Customers
It’s six times more cost-effective to keep current customers loyal rather than acquire new ones. So why aren’t you six times more focused on them?
Our experienced small business coaching experts will help you shift your priorities toward achieving repeat custom. Because they know you can’t grow a business without turning customers into repeat customers.
Operations
Everything starts and ends with operations – and how your business flows. That’s exactly why our workshops emphasise measuring, improving, expanding and sustaining everything in a structured way.
That means we’ll take your network of business processes and get them working together. Seamlessly.
Sales
Everybody’s selling something. But they shouldn’t be.
Our business sales coaching will help you see that with the right structured sales system, selling is unnecessary. We’ll help you achieve the business growth you want – without ever needing to sell anything.
Team
Your team. They’re one of your business’s most important assets. But only if you build the right one.
That means recruiting the people who could one day run your business. Maybe even better than you can.
We’ll help you assemble – and retain – a motivated and aligned team who will help you realise your business growth ambitions.
Finance
Finance is the language of business. Money talks. And it never lies. So if your figures are saying they’re in bad shape, then your business is too.
But it doesn’t need to be that way. We can help you understand – and correct – the financial issues that are holding your business back.
Operations
A long-running business does not necessarily have perfect operations.
In fact, many survive in spite of average operations. Clinging on for dear life when they could have been growing.
Is that happening your business? We’ll tell you straight away. With total honesty. Our small business coaching experts will help you understand how your operations relate to every part of your setup - like sales, marketing, finance, customer service and team development.
You’ll develop the skills to make all elements of your business predictable and easy to follow.
And you’ll get the ideal balance of immediate success and long-term growth.
Our ongoing operations advice will help you make the fixes that will improve profit margins virtually overnight.
Meanwhile. you’ll learn how to future-proof your business’s operations. Because if you want to expand your business, your operations need to be robust enough to expand with it. Predictable profits come from efficiencies in your operations - the way you do things - and how you improve them as you grow.
With our expert business coaching, you’ll develop the planning skills to ensure your operations facilitate sustainable long-term growth.
Finance
Finance is to business what a scoreboard is to sports. It’s what decides who will win - and who will lose.
It’s a simple numbers game. And if you have no idea what the numbers on that scoreboard are telling you, you have zero chance of winning.
Our trophy cabinet is already full. Every one of our small business coaching professionals has steered a winning team to the championship. And now they’re here to coach you to victory.
So we start with the basics. We’ll ensure you’re comfortable understanding what your finances are telling you - good, bad or ugly.
Then you’ll learn how to influence the numbers on the scoreboard. Our expert coaches will give you ongoing coaching that will help you make immediate strategic improvements - the quick goals that will get you ahead. That means immediate improvements in your profits - that continue to deliver long term.
Because we want you to win the long game. The championship. To learn the critical drivers that ensure business success. So we help you build the finance skills that will enable you to hit your long term goals.
Because the numbers you put up are the result of every business decision you’ll ever made. With our help, you’ll make consistently strong ones that will get you the results you want.
Sales
Sales is all about relationships and trust.
People buy from people they like. Because even though customers use logic to make initial purchase considerations, their final purchases are based on emotion.
We'll show you that the easiest way to sell is to forget all about selling. It’s unnecessary. Instead, we’ll show you how to build a structured personalised sales system. One that builds genuine rapport - and that allows you to professionally assist people to buy from you.
Using their own experience of business success, our coaches will evaluate your sales process. They’ll tell you what’s working - and what’s not. With brutal honesty. Then they’ll set about helping you make the necessary fixes yourself.
You’ll learn to ask yourself the key questions - like “how can I make it easier for customers to buy from me?” You’ll learn how to generate more repeat sales and get greater revenue from existing clients. And you’ll learn how to get your customers selling you to their friends for you.
Selling is the only way to bring revenue into your business. So we balance short-term fixes with long term planning. You’ll get ongoing feedback on how to improve your sales process to immediately boost revenue. And we’ll work with you to develop a sales strategy that will see you hitting - and exceeding - your long term growth goals.
Marketing
Marketing is what determines whether somebody becomes your customer or not. But it also determines whether they remain your customer. And whether they will recommend you to their friends.
That’s why our approach goes way beyond helping you target potential customers. We will help you understand how to talk them. What to say to convince them you’re right for them. How to keep them coming back. And how to ensure they recommend you to their best friends.
We’ll help you build the skills to win at marketing - and positioning the value of your business. Because that’s what business is - a game of numbers that can be won or lost. You’ll learn to understand those numbers intimately. We’ll show you how to accurately test, measure and improve the results of your marketing. And when we say results, we’re talking dollars. Spendable, bankable dollars.
Team
Want employees who will help drive your business growth? Our small business coaching experts will help you see there is an “I” in team. Because how your team performs comes down to just one person.
You.
No employee will follow you if you don’t know where you’re going. So our small business coaching helps you find the clarity and confidence to align your team to your vision.
It empowers you to build your own leadership skills. Like creating a winning culture through emphasising performance challenge, urgency and accountability. And above all, to lead your team towards sustainable growth that benefits everyone.
You’ll learn the value of transparency and open, honest communication from successful business owners. You’ll become a customer-service leader who sets the example. One who keeps staff motivated, challenged and focused.
And we’ll help you become the kind of leader who retains star players. Because that’s how you’ll one day boast a team that can run your business itself.
Customers
Attracting A-grade customers is the hard part. But it’s the easy part too many small businesses neglect - making sure they come back.
It’s impossible to grow your business without repeat custom. And the only way to ensure that is to turn your customers into happy, loyal advocates.
Our small business coaches will help you shift your priorities toward customer satisfaction. Together, you will evaluate your customer service processes to determine what’s working - and what’s not. Drawing on their own business success, they’ll help you benefit from the proven links between customer satisfaction, repeat custom and business growth.
Then you’ll start building the skills to develop a winning long-term customer strategy.
And thanks to our “real time, real results” ongoing feedback, you’ll be able to make immediate improvements that boost your profit margins.