Lack of cashflow
Working hard with no return
Nearly doubled turnover every year
More family time and travelled more for business and pleasure
Five Star Locksmiths is a domestic, commercial, and industrial locksmiths specialising in restricted master key systems. The owner, Glenn Gleeson, had spent a year building up his business after he had been in dire financial straits having lost his house, cars, almost everything he owned. When Glenn met with Stefan just one year into his business, he had debt-collectors chasing him for unpaid debts and wanting to close his business down. Understandably his stress levels were high and this was having an impact on his family.
Glenn was struggling working 18 hours days. Once he joined the program he found direction, motivation and confidence and was made accountable for his own KPIs. He had a greater understanding of the importance of numbers. Glenn quickly realised he had to stop thinking like a locksmith and start thinking like a businessman.
Glenn Gleeson the owner of Five Star Locksmiths freely admits that whilst he knew all there was to know about being a benchmark locksmith, he knew nothing about how to run a business. Glenn didn't know where to start. As a Board of Directors 12 client, in his first year of working with Business Benchmark Group he learnt the basic fundamentals including cashflow management, how and where to advertise, how to monitor the advertising, how to work out the conversion-per-lead-generated, how to understand the short-and long-term budgets and goals, how to set up sales targets and manage new potential clients, implementing phone scripts and launching a guarantee that increased his sales by 30%. All of this learning happened in bite sized pieces.
Glenn and his team increased the number of jobs completed per within by 62% in the space of 12 months together with a revenue increase from $6,000 per week to $19,000 per week within 30 months. During that time Glenn has been able to ensure that all his bills are paid on time plus he has been able to take holidays with his family, including a well deserved trip to Disneyland in August 2015. Five Star Locksmiths are now on their way to their 2nd million and phase 2 of SME by July 2017.