5 Personal Values


5 Personal Values

We all know the phrase – “It’s not personal. It’s business.”

But the two aren’t mutually exclusive. In fact, they’re intrinsically linked, especially for business owners! Business decisions affect your personal life, and vice versa.

I often discuss how important it is to clearly identify your core business values, and how aligning your business with those values brings success.

But today, I want to discuss those other values which are even more important – your personal values.

Just like your business, your personal values need validation and certification. If you haven’t clearly articulated your personal values, how will you know if they are being achieved? How will you get the most out of life if you don’t know what’s important to you?

It’s vital that you understand your own personal hierarchy of values, as these are key to your own purpose and life journey.

The hierarchy of values is something I discuss with all my clients. Now, I usually don’t share my own personal value hierarchy publicly, but I think it would be beneficial to share it with you.

Because I have complete clarity around my own values and how they fit into my life, which allows me to assess whether I am living according to what truly matters to me.

This hierarchy drives everything I do, every day. So, here it is:


If I’m not looking after myself, I can’t be who I need for my family. I have people who depend on me to take care of myself physically and emotionally.

If I can’t get out of bed in the morning, if I take three or four sick days every month, none of my personal or business goals will be achieved. This is why health is number 1 on my list, even ahead of family. I need to be healthy to be there and provide for my family. So, I make taking care of myself a priority. Even when I feel like I’m being pulled in 12 directions, I make the time because it’s at the top of the hierarchy of values.


I have two boys and a wife to whom I am extremely devoted. Being a father and husband are the most important jobs I do. I see it as my responsibility to provide security for my family, which motivates me in my business.

One of the most common reasons business owners want to create something for themselves is to provide a comfortable and happy life for their families. To give their children what they didn’t have growing up and set themselves up for retirement.

So, when I’m hustling away in my business, it’s also important to find the work life balance, which means I’m providing for my family and our future while being present for important moments I can’t get back.


My business and the standard I set, lead by, and ultimately deliver is a continuous journey of improvement. The more customer centric I remain, the more I deserve my growing reputation and success.

My business and the prosperity that I gain from it means I can spend valuable time with my family and experience everything life has to offer. I like to think of money as a river that flows. We all have the opportunity to walk up to the river and grab as much as possible, or we can create a way to go to the river with buckets. Many say money is the root of all evil, but in fairness it’s the love of money that influences evil. Part of this is also building a legacy filled with authenticity, trust, and integrity. Obstacles are part of the time, but it’s no good to get to the top and have blood on your shoes.

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This doesn’t happen without the first three. That’s why it’s a hierarchy – the order matters.

It might sound good to put philanthropy first, but if that’s my priority ahead of my business or money, I won’t have anything to be philanthropic with!

As money grows, philanthropy grows. It doesn’t have to be millions of dollars. I don’t want my name on an orphanage, I just want to help. So this sits at the heart of every action or decision.


This is about going out of your way to say genuine thanks to those who deserve it. It’s about going out of your way to surprise.

I make it a point to say five genuine thank-yous every day. It is important to be grateful for what you have, as there is always someone in the world who has less than you.

Practising gratitude also allows me to keep perspective in my personal life and in business. This is particularly important when facing unknown challenges and breaking through your glass ceiling.

If you haven’t already written down your hierarchy of values, do this today!

Don’t delay. You’re reading this blog right now, so this is fresh in your head. Open your laptop or grab a notebook and start writing out what’s important to you. As I mentioned, I teach this hierarchy to all my clients, and there’s a reason why it helps.

You can use mine as a guide or come up with entirely different ideas, but whatever you come up with, your values and the order must be right for you.

I can teach you to make more money than ever, but without this Values Hierarchy, you have no rock to build on. Once you can clearly identify your own hierarchy of values, you will better understand what drives and motivates you. Your life will gain a greater sense of purpose, and you will be driven to achieve what you want out of life.

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