Have you ever seen this sign at a restaurant: "If you enjoyed your meal then please tell your friends, but if you didn't then please tell us"?
Anyone who has ever run a small business can tell stories about the immeasurable value of word-of-mouth referrals by happy customers - some would even argue it is the most powerful form of advertising when someone is singing the praises of your company or product.
Likewise, talk about a bad experience is news that travels far and wide - that's why business owners and their staff should strive to make sure customers are always happy so they will refer your product or service to family and friends.
Stefan Kazakis from the Business Benchmark Group explains how to build a referral-based business.
Stefan Kazakis on 23 August 2017
Stefan Kazakis is the founding Principal of Business Benchmark Group and has spent more than two decades at the forefront of business including 25 years as an owner across multiple industries. He has ...Read more
Stefan Kazakis on 1 May 2018
Marketing is something that happens every day, so it’s vital that you get better at telling your story. ...Read more