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Stefan Kazakis on 8 April 2017

So how do you make sure your business is scaleable? How do you nuture and grow the tree that will be your scaleable business?  One which has a believable vision, a solid team, processes that are documented and good cashflow.  How do you find out where our weaknesses are?  

I have a question and an exercise for you this week.  How does your business rate in the four key strategic areas of sales, marketing, operations and finance?

Most businesses are strong at one, or maybe two of these and they muddle through with the rest. If your business is going to scaleable, it needs to be strong in each of these areas. 

So how would you score your business out of 10 for each area right now?

Maybe your business has great operations and has managed to struggle through on this basis, but your sales, marketing and finance are hopeless and only get done when people can squeeze them in. This is a common problem and it doesn’t get better by itself.

In these four key strategic areas a scaleable business must continue to run at a better level every day, and for this to happen you must be strategically aware of where the gaps are in performance.

At the start there will always be gaps because resources are limited and you don’t know what you don’t know.  But once you decide build a scaleable business you must take on an uncompromising attitude to be strong in all of these areas to be able to succeed. So how do you rate yourself out of 10 in each of these four areas?  And what could you do to improve your rating?

 EXERCISE:

Finance: __ /10

I can improve this by: ..........................................................................................

Operations: __ /10

I can improve this by: ..........................................................................................

Sales: __ /10

I can improve this by: ..........................................................................................

Marketing:  __ /10

I can improve this by: ..........................................................................................

To build a scaleable business you can’t have one of these key areas ahead of the others because the weak links will hold you back. It becomes a choke point. For example, it doesn’t matter how good your operations are if your invoicing is hopeless and it takes ages for the money to come in. That’s not the way to build a scaleable business. And it doesn’t matter if your finances are fantastic if your operations are poor, because nobody will buy from you so there will be nobody to invoice. How do you raise capital?

How do you market your business? How do you close sales? How do you manage your finances? How do your operations run? Like a tree, everything has to work together and grow together. If you don’t nourish a tree and look after it, it will die. Your business is no different. Don’t let the choke points kill your ambition to build a scaleable business.

 Power to you this week!

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