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Using Digital Strategies to Connect with your Target Market - M500 Business Advisory Event

Do you feel confused, overwhelmed or nervous about taking your business online?  Today’s online world is evolving at an alarming pace and this speed of change can be hard to keep up with, particularly for busy business owners.  Did you know that if you are not online, you could be missing out on a lot of business?

With customers demanding high quality communication through internet and social media and reports suggesting that our prospective customers are already 54% through our sales process before they’ve even made contact with us, it’s vitally important we embrace the fusion between the traditional and digital worlds.

So how do we embrace this fast moving marketing space?  By implementing a ‘high-tech, high-touch’ strategy.   We will be exploring the importance of building your business and relationships in a demanding digital space and how we need to be passionate about online marketing / relationship building.  

 The event includes strategic networking and interviews with guest speakers who will share how they have used referrals and relationships to build their business.

Meeting monthly, the M500 group is Melbourne’s premier small business event business owners turning over $1M+ per annum. You’ll learn from speakers and interviewees who’ve faced – and overcome – the challenges you’re facing. Then you’ll discuss what you’ve learned with like-minded business owners. Check out the video to see last month's highlights.


Guest Speaker

Steve Foura, Lecturer and co-owner Business Assist

Steve Foura and his business partner founded Business Assist in 1995 with a desire to help small business to reach their target market through the digital platform.  Steve’s experience running his own businesses, ensures that Business Assist’s mission is to help businesses generate high quality clients from online, easy to implement strategies that cost very little or nothing at all.  Steve will help you understand how to use digital marketing to generate more target market clients.


Champion In Business

Jacqui Harvey, Yarra Valley Gourmet Foods

Purchasing the business in 2009 from the originating owners, Jacqui Harvey and Yarra Valley Gourmet Foods manufacture gourmet food products.  Having already exported to Asia and USA, her reach is growing wider and broader than ever before.  This has meant Jacqui introducing online ordering, embracing social media and is now embarking on building a cloud based CRM system to refine the process of staying in touch with her customers and prospects. 



What is M500?

Success in business comes from sharing information. From challenging others. And from being challenged.

But most importantly, it comes from inspiration. The inspiration that can only come from associating with high-level entrepreneurs.

M500 is all of the above. Held monthly, M500 business advisory events combine educational guest speakers and industry networking. It’s an opportunity to learn from inspiring business leaders who’ve turned small businesses into empires.

It’s also an open forum that encourages interactive business learning and peer networking. M500 brings together like-minded professionals for a welcome break from the isolation that often accompanies business ownership.

Who is M500 for?

M500 is for the business owner turning over $1M+ per annum who wants to start thinking bigger. Being braver. And who’s set their sights on becoming a benchmark of business success.

The result is a diverse community of business owners. From every industry imaginable. Sole traders to CEOs. All united by one passion – the genuine desire for continued business success.

We named ourselves Business Benchmark Group for a reason. Here’s where we showcase the benchmarks of our succesful business community.

How does M500 work?

M500 isn’t your typical business networking event. If you’re looking for another stale lecture, you’re in the wrong place.

M500 is an eclectic mix of reciprocal education and networking in a stand-up style format.

Each three hour session features a healthy dose of business inspiration delivered by a prominent guest speaker.

Past speakers have included:

  • Joseph Lattouf, co-founder of Hairhouse Warehouse
  • Brendan Dover, owner of The Drain Main
  • James Hatzolos, co-Director of Barry Plant Manningham

And you’ll have ample opportunity to pick their brains – one-on-one.

You’ll also hear rousing success stories from our Champion in Business interviewees. This is your opportunity to put your questions to business owners on their way to huge success.

You’ll then have chance to network with ambitious business owners. Swap cards and stories with like-minded M500 community members who want to expand their circle of business contacts.

And of course, enjoy refreshments on the house.

What will I learn?

As much as you want to. M500 is a golden opportunity to escape your comfort zone and learn from like-minded business owners.

You’ll get a rare opportunity to get useful answers to questions like “how do I know my business is on the right track?” And “am I even asking myself the right questions?”

To get the most out of M500, be prepared to:

  • Accept the challenge of thinking big issued by big-thinking business owners
  • Engage with a supportive network of business owners with big ambitions
  • Understand what growth mode really means and how to make it happen
  • Speed network to quickly fill your contacts book
  • Hear targeted advice on crucial areas of growth
  • Put concrete learnings into practice straight away
  • Engage in a think tank format that pushes you to keep thinking bigger and braver

What will I gain?

Confidence. Support. Friends in the industry. And the motivation to turn your businesses into a profit machine.

You’ll come away from M500 feeling energised and positive – relishing the challenge ahead. You’ll feel ready to:

  • Achieve nothing but excellence
  • Find creative solutions to roadblocks
  • Attain a better quality of life

It’s the kind of opportunity money can’t buy. But just for good measure, we throw in a few extras you can put a price on.

Each M500 attendee receives:

  • Networking opportunities
  • Free education from guest speakers
  • Think Tank and Brain Stretch discussions
  • Canapes

What makes M500 different?

M500 is a refreshing alternative to lecture-heavy small business events and workshops. It’s too easy to passively nod along and take down notes you’ll never read again. And nothing worth having ever came easily.

So we focus on action.

Just like everything Business Benchmark Group does, M500 always centres around action you can take – short and long term – to propel your business towards your growth targets.

So come with an open mind, a head full of questions and a healthy desire to get involved. Bring your business cards. Bring a guest if you like. Just be sure to register today as M500 events regularly sell out well in advance. Don’t miss out! Sign up online today.

Ready for action? Start with this one – register for the next M500 event.

Related Resources

“Get outside help and support ... it made a big big difference to us, especially where I was 12 months ago. It has been our saving grace, getting someone from outside – they see things you don’t. As business owners we have blinkers on ... they pull you out and say ‘No, that’s not what you need to be doing, you are the investor in the business’.

Life is better, family life is better, I’m not as stressed.”

Chris Galea - Polyshine Finishing

Case Study: Polyshine Finishing

Having purchased the business in 2008, Chris Galea soon realised that the company was growing too fast and it was impossible for him to manage on his own, but he firmly believed in the product, saw the exporting potential and so he pushed through.

View the case study

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